the top 5 web design trends for 2016 part 2: storytelling & fluidity
part one of this series, the top 5 web design trends of 2016 can be found here
Passing the time at work on December 31st is a cruel joke. The final celebration of the 2015 Holiday Season is upon us and we’re supposed to be totally focused on number crunching, year ends and returning emails? Need a 5 minute break? Or maybe you didn’t work today and you’re heading out to a party? Waiting for a date? The bus? For your kid to fall asleep so you can pop the champagne? As the final 24 hours of 2015 tick by, why not take a read at two more trends in web design I think will be big in 2016. While part one focused on the importance of contemporary and natural images and the continued importance of hero images, part 2 continues to focus on UX (user experience) but via the way content itself is delivered, simply put, how we write content for the web. Without further ado, welcome to part 2 of the series.
3. Narratives, Tales and Storytelling…
It is a truth universally acknowledged, that a single individual in possession of a great idea must be in want of a good way to share it. Okay, that might not be exactly how Jane Austen said it, but if Ms. Austen had a website, you can bet she’d like to utilize this trend. Number 3 is website design via story telling. Websites that make storytelling integral to their design draw visitors in by creating emotional connections between the user and client while sparking human curiosity. In a world where we are often inundated with information, the story telling web design approach actually works to decrease the velocity by which users are bombarded with information. Story telling web design instead reveals content to users piece by piece. A great example of this is the rule of three website, a copy writing firm based in the United Kingdom. Take a peek at this website and notice how the information appears slowly, deliberately and purposefully with careful attention paid to what is revealed to the user and when. I’m not looking for a UK Copywriter, but I felt compelled to travel all the way to the bottom of the page, the same feeling I get when reading a great book. When it’s done well, we want to make it to the end of the story, to find out what happens along the way because we….care, and we’re curious. In web design this translates to your users wanting to know more about you and your services.
2. The Continuation of Responsive Web Design
It would hardly be fair to call Responsive Web Design (RWD) a brand new trend for 2016. RWD has been a part of our user experiences when using the web for years now, only with the advent and ubiquity of smartphones, the demand and importance of web sites that are intuitive only continues to increase. RWD is a big concept and generally entails designing websites that move and work fluidly across the smorgasboard of devices and platforms users interact with every day. Simply put, you want a website to work, feel and look the same across iPhone, Samsung Galaxies, Macbooks, Microsoft Surface products, various tablets and operating systems alike. With over half of internet traffic generating from mobile devices it is important that you’re coding is adaptive, that your users don’t have to spend forever scrolling and searching for information or ways to navigate your site. Nobody wants to end up walking into a wall while scrolling on their phone looking fruitlessly for information, products or services. Doing away with the hard limits of pixels and working towards more integrative web experiences assures you that your web site is presented, navigated and accessed the same across the many devices we all use today.
Tomorrow, the trend for 2016 that I am most excited about and have a healthy amount of misunderstanding, awe and respect for. It would of course take Google to blow my mind, and I cannot wait to try and explain to you all why their latest development has me so excited.
See you all on the other side.